How I use AI

AI runs through most of what I do, and I’d rather tell you exactly how than let you wonder. It helps me outline, research, catch typos, and find better words and phrases. It explores design directions, drafts code, and takes care of the parts of a build that used to be typing.

Every final decision stays with me. Creative, strategic, editorial — those are mine. AI accelerates the work, sparks ideas and assists with research, and it doesn’t replace the perspective, intent or authorship behind what I make.

Working on your project sometimes means handling your information — enquiry records, customer data, content drafts, spreadsheets — so I’m careful about where it goes. I share only what a task actually needs.

Where the material is sensitive, it doesn’t go to a third party at all. I run AI models locally on my own machine, which means records, details, or anything under an NDA can be worked on without ever leaving my desk and without being shared with anyone. If your project needs it, say so and I’ll set it up that way from the start.